Michelle Cameron is a proud treaty-status member of Peguis First Nation in Manitoba and a dedicated mother of five. Born and raised in Winnipeg, she has built a remarkable entrepreneurial career driven by her passion for Indigenous business and economic empowerment. 

In 2011, Michelle founded Dreamcatcher Embroidery as a home-based business, later rebranding it to Dreamcatcher Promotions in 2013 to better reflect its expanding range of promotional products and apparel. The early years were challenging, filled with financial strain, long hours, and personal sacrifices. However, through perseverance and a strong vision, Michelle grew Dreamcatcher Promotions into Canada’s largest Indigenous-owned promotional company. Today, the company employs over 50 staff members and serves high-profile clients, including government agencies such as Parks Canada, Natural Resources Canada, and the RCMP. Dreamcatcher Promotions is proudly registered with the Canadian Council for Aboriginal Business and the Government of Canada. 

Michelle’s entrepreneurial ventures extend beyond Dreamcatcher Promotions. In 2021, she launched Indigenous Nations Apparel Company (INAC), the first Indigenous-owned store in CF Polo Park, Manitoba’s largest mall. INAC quickly gained recognition for its Indigenous-designed apparel and gifts, leading to a second location in Saskatoon in 2022. What began as a short-term pop-up has now become a permanent and growing business, with plans to expand across Canada, providing a platform for Indigenous artists and creators. 

Beyond her businesses, Michelle is deeply involved in supporting Indigenous entrepreneurship. She serves as Chair of the Indigenous Chamber of Commerce and sits on various boards, including Manitoba Liquor & Lotteries, the Manitoba Business Council, the Winnipeg Chamber of Commerce, and the RBC Convention Centre. As the Auntie in Residence for the SEE Enclave Program, she also mentors and guides aspiring entrepreneurs, helping them navigate the challenges of building a successful business.