Darian is the Métis founder of Vancouver-based PR, digital ads and SEO company Jelly Digital Marketing & PR and digital marketing school Jelly Academy. He enjoys leading workshops and volunteers on the boards of the Digital Marketing Sector Council and NPower Canada, as well as with his local charter community, Waceya.

He is the editor of IndigenousSME, and his book Marketing Mentors, featuring interviews with Seth Godin, Guy Kawasaki and marketing leaders from LEGO, Lululemon and Starbucks, is available wherever books are sold.

Kovacs lives in Fort Langley, B.C., with his wife and four children. In his free time, he enjoys mountain biking, swimming, growing dahlias, watercolour painting and reading.