Steven McCoy is an Ojibwe member of Ketegaunseebee (Garden River First Nation) and a life-long resident from the City of Sault Ste. Marie, Ontario.  His Indigenous name is Mishkwanakwet (Red Cloud) and he is a member of the Mukwa (Bear) Clan.

Steven McCoy is the CEO and founder of Gencity Inc., an award-winning company that specializes in providing clients with marketing, communications, public relations, Indigenous partnership building and economic development services and advisory.  Gencity Inc. was awarded Indigenous Business of the Year in 2021 from the Sault Ste. Marie Chamber of Commerce and is vastly sought after by clients and jobseekers.  Gencity has assisted major clients all across Canada with additional exposure to the U.S and Mexico markets as well.